The winter holiday season has been named the ‘Season of Giving’ for several reasons. One reason is the increased demand for donations to charities during the holidays. Charities and non-profit organizations help families receive food, shelter and joy during the holiday season. An estimated 44.2 million people in America are food insecure, and 92 million struggle to pay for household essentials.
Although current trends are hard to follow, The Salvation Army released an article on Dec. 26, 2023, stating the urgent need for private donations as federal aid programs (which provide financial assistance such as grants, loans, work-study, or property from the U.S. government to individuals, organizations, or state/local governments) continue to be defunded, expressing that non-profits such as The Salvation Army, Toys for Tots and Families Helping Families face increased operating costs.